So who am I?
My name is Andy Lunsford, and I have had the opportunity and privilege to work in analytics implementation & MarTech engineering for many different industries spanning across grocery, banking / financial services, legal, and automotive for over a decade. I've defined data layer structure & requirements at multiple organizations, lead a report suite consolidation project at Kroger and was a lead during their DTM to Launch migration, and have been an owner and proponent of data governance & architecture of web analytics for scale at multiple organizations.
One of my primary ideals has always been facilitating data collection that allows my colleagues and clients to derive valuable insights for business stakeholders and ensuring that our collection creates scalable data architecture that is well governed. I've had the pleasure of speaking at Adobe Summit through the Skill Exchange and this presentation is available on demand here: Tag Your Tagging: Change Monitoring Made Easy
But really, who are you?
I am a husband to my beautiful wife Lindsay, and father to my absolutely adorable, wild, and amazing twins Violet & Preston, and dog dad to my goofy goldendoodle Winnie. My wife and I love traveling, eating at new foodie havens, and I enjoy retro video games and the hobbyist culture that comes with it. I'm basically a giant nerd, but proud of it.
Some additional fun facts
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- I love Bourbon & Stouts. Favorite bourbon cocktail is a mix of 1.5 oz Woodford & 1.5 oz of Disaronno Amaretto Liquer. I've also been on a seltzer kick recently
- Despite being in Cincinnati, OH, I'm a fervent Columbus Crew supporter
- I love listening to all types of music for the most part, but really enjoy aggressive metal & electronic music. Bands I've been enjoying a lot recently are Darko, Spiritbox, & Dreamwake
- Speaking of music, I have been in a few local bands in the past playing a variety of different instruments, for example see below
Certifications & Advocacy
