by Andy Lunsford | Sep 22, 2022 | Analytics Implementation
The Analytics Implementation Toolbox Analytics Implementation is a unique role to be in. I often find myself being grouped with both the analyst function & developer function by colleagues, and they both can be right & wrong at the same time. For analysts...
by Andy Lunsford | May 12, 2022 | Adobe Analytics, Analytics Implementation
Rethinking Your Measurement: The Case Against Clicks The measurement plan process is a gold standard in the analytics world. We live and die by our measurements, as they help us refine our KPIs to help provide answers to the business “why”? Why should we...
by Andy Lunsford | Apr 8, 2022 | Adobe Analytics, Adobe Launch, Analytics Implementation
3 Cool Tricks for the Adobe Client Data Layer Extension Quite possibly the best discovery I happened into 2 years was that of the Adobe Client Data Layer. When considering the best method to implement a data layer structure, it was the one I immediately gravitated...
by Andy Lunsford | Jun 16, 2014 | Digital Marketing
Facebook has long been the reigning king of organic, social outreach. However, the social network is now rolling back the number of friends and fans that actually see your posts. According to a recent study released by social@Ogilvy, we appear to be approaching...
by Andy Lunsford | Jan 28, 2014 | Uncategorized
In today’s technological age, it is more imperative than ever to develop your online web presence for your business or firm. However, the context of being “online” is constantly evolving, and we’ve seen some huge changes in just the past few years. Gone are the...
Recent Comments